Unrestrained Reflections
Brief- Do a Brand study for Arhaus. Based on the trends for S/S 22-23, draw a storyline that compliments the look of the buyer and its best-seller. Derive a theme and develop inspiration, mood/ look, material, and technique boards for a carpet collection consisting of 4-6 concepts.
Drawing inspiration from the psychotropic reflections of glass and the mesmerising play of light through windows the collection unfolds into an array of mirrored organic forms. It stems directly from quaint Tie-Dye Effects which blend in serenity with the painterly textures. It offers an artistic expression of light rays dancing on the floor to shape various effects.
